Beauty Ritual

PURE ROSE WATER VEIL

A Moroccan beauty ritual.

$14.00

Signature size

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Authenticity

A delicate, 100% pure floral mist created from the distillation of hand-harvested Moroccan Damascena roses.

Designed to instantly soothe, hydrate, and visibly refine the complexion while enveloping the senses in a calming, botanical aroma.

An elegant essential that completes every luxury skincare ritual with a refreshing touch of natural grace.

The Promise

“Beauty, in the Moroccan tradition, is not what you apply — it is the moment you take.”

Campaign Film

Drop the PURE ROSE WATER VEIL film here (MP4 / YouTube / Vimeo).

The Film

PURE ROSE WATER VEIL, in motion.

A short film on the gesture, the materials and the women who carry the formula of PURE ROSE WATER VEIL.

Results

Hydrates, comforts and restores.

Comfort

24h

A cushioned veil of Damask Rose keeps skin supple and hydrated from morning to night.

Care

4 botanicals

A short list of Moroccan plants — each chosen for what it brings, nothing for show.

Gesture

2×

Morning and night, pressed onto cleansed skin.

The Ingredients

A composition of Moroccan botanicals.

Each ingredient is sourced at origin — pressed, distilled or stone-ground in the cooperatives of Morocco. Slide to discover the composition of PURE ROSE WATER VEIL.

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Damask Rose

Distilled in the M'Gouna valley each spring — soothes, tones, perfumes.

02 / 04

Argan Oil

Pressed from the kernels of southern Morocco — rich in vitamin E.

03 / 04

Ghassoul Clay

Mineral-rich Atlas clay — purifies without stripping.

04 / 04

Orange Blossom

Calming, luminous, distilled from bitter orange flowers.

Origin: Morocco
Sourcing: Cooperative
Process: Cold-pressed
Harvest: By hand

The Gesture

Take the moment.

Take a hazelnut-sized amount onto the fingertips.

Warm between the hands and press onto clean, slightly damp skin.

Sweep upward along the contours of the face and neck.

Application Film

Add a tutorial of how to use PURE ROSE WATER VEIL.

Sensorial

Texture, scent, finish.

Texture

Cushioned, fluid

Scent

Damask rose, soft musk

Finish

Comforted, radiant

Editorial still

Lifestyle / texture macro

Editorial still

In-use portrait

Editorial still

Detail / packaging

Our Commitment

PURE ROSE WATER VEIL

Born of the Moroccan land — of women who pass the gestures of beauty from mother to daughter, of cooperatives that hold the formulas in trust. Ikady is their continuation.

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